Born in 2014 from an authentic love for yoga and a desire to celebrate life’s balance, THE UPSIDE reimagines activewear with a fashion-forward lens. Founded by Jodhi Meares, the brand blends the laid-back sophistication of Bondi with the vibrant energy of New York City and the joyful spirit of Hawaii. Our collections embrace life’s contrasts—yoga and wine, first light and midnight swims, fashion and function—offering elevated, versatile pieces that seamlessly integrate activewear into a modern wardrobe.

At THE UPSIDE, we design with intention. Each piece empowers women to move effortlessly through their day, balancing high-performance functionality with a polished and sophisticated aesthetic. Known for bold prints, versatile silhouettes, and thoughtful details, our designs bring color and joy to activewear, proving that style and performance can exist in harmony.

Our commitment to balance and mindfulness extends beyond our designs. We champion sustainable practices, partnering with ethical manufacturers and utilizing recycled materials to honor the planet that inspires us. As a proudly vegetarian brand, we embrace slow fashion principles, creating high-quality pieces made to last.

Inclusivity and community are at the heart of everything we do. Whether supporting mental health initiatives or giving back to organizations like the Cambodian Children’s Trust, THE UPSIDE stands for connection, compassion, and positivity.

Life is full of highs, lows, mischief, and magic. With THE UPSIDE, you’ll find pieces designed to keep pace with it all—elevating your wardrobe and empowering every moment of your journey.