The Upside.

Step into THE UPSIDE at Cornerstone Stores in Tugun and you will feel the difference straight away. This is activewear with soul: a women's and lifestyle label founded by Jodhi Meares in 2013, grounded in an authentic love of yoga, movement and the natural world. Tucked into the ground-level courtyard of our boutique precinct on the southern Gold Coast, the Tugun store brings the full breadth of the brand to life, from high-performance legwear to elevated everyday pieces designed to move with you and look beautiful long after the workout ends.

What sets THE UPSIDE apart is the way it blurs the line between performance and fashion. Expect a considered, fashion-forward range built around the pieces women actually reach for: supportive sports bras, signature leggings and bike shorts, breezy tops and tees, and standout court-sport styles for tennis and pickleball. The collection extends well beyond the studio, too, with swim, loungewear, cosy knitwear, polished après pieces and finishing-touch accessories. Each garment is cut from THE UPSIDE's proprietary fabrics, engineered for four-way stretch, moisture-wicking comfort and the kind of soft, second-skin feel that earns a place on repeat in your wardrobe.

The Tugun boutique is curated with intention rather than crammed with stock. Our team hand-selects seasonal edits and the occasional store-exclusive piece, so a visit always feels like a discovery rather than a transaction. Whether you are after a print-led set that turns heads at the studio, a versatile layering piece for a coastal morning walk, or a swim style for the beaches just minutes away, you will find expert, unhurried styling help on hand. It is the kind of personal, boutique experience that big shopping centres simply cannot match, and exactly what the Cornerstone precinct was built for.

Just as importantly, THE UPSIDE is a brand you can feel good about supporting. Through its Mindful Movement initiative, the label has built sustainability into the way it designs and produces. As of early 2024, more than 82 per cent of the range is made from preferred and recycled fibres, including organic cotton, GRS-certified recycled polyester and recycled rib, and all manufacturing partners sign an ethical sourcing policy aligned with International Labour Organisation standards. Even the packaging is considered, with compostable mailers, recycled cotton totes and biodegradable polybags. It is conscious activewear, made with care for both the people who wear it and the planet it is worn on.

Giving back has been part of the story since day one. With every transaction, THE UPSIDE donates to the Cambodian Children's Trust, a non-profit child-protection organisation providing safe homes, education and community-led support to vulnerable families and children in Cambodia. It is a quiet but meaningful thread that runs through everything the brand does, and one more reason a purchase here feels purposeful. When you shop THE UPSIDE at Cornerstone, your love of movement helps support something bigger.

You will find THE UPSIDE at Shop 6, on the ground-level courtyard at Cornerstone Stores, 570 Gold Coast Highway, Tugun, open seven days a week from 9am to 4pm. We are positioned directly opposite Currumbin Wildlife Sanctuary on the inland side of the highway, with free on-site parking, no meters and no time limits, plus a relaxed, dog-friendly courtyard where you can browse at your own pace. Just six minutes from Gold Coast Airport and an easy stop between Currumbin, Palm Beach and the Tweed, it is the ideal place to refresh your activewear edit before or after a coffee at the café next door.

Whether you are a local on the southern Gold Coast or visiting Currumbin and Tugun for the day, THE UPSIDE at Cornerstone is well worth the stop. Come in to feel the fabrics, try the fit and let our team help you build pieces you will genuinely live in. For the complete collection and the latest drops, browse online at theupside.com.au or follow @the_upside on Instagram, then come and experience the boutique difference in person here in Tugun.

Cornerstone Stores — 570 Gold Coast Highway, Tugun QLD 4224. 9 — 4pm, daily